An editorial column is an opinion piece that focuses on particular issues or individuals. It can be the opinion of a newspaper’s editorial staff, an individual writer or cartoonist or even a syndicated group. Columns can range from serious to light-hearted and can be an effective way to persuade readers to feel a certain way about an issue. It is important to understand the differences between an editorial, an op-ed and a column in order to properly read and evaluate them.
Understanding Authorship
The difference between an editorial, an op-ed, and a column is in the authorship. Editorials present the publication’s official stance, while op-eds provide external opinions to counterbalance that stance. Columns, however, are authored by regular contributors and offer a more personal perspective on various topics.
Columns are unique in that they build a relationship with readers through consistent engagement and relatable storytelling, which can make them particularly influential. Unlike an editorial or op-ed that can be written in the heat of the moment, columns address specific themes and topics over long periods of time, allowing writers to explore their viewpoints on issues with more depth.
It is also important to keep in mind that a column is not a news article. Rather, it is an opinion piece that should be clearly labeled as such, so that readers do not get confused and believe they are reading a news story. Also, the writer should take care not to offend those outside his or her base by using loaded language or putting down people who do not agree with them.
About the Author
